Specialist GTM & SaaS Recruitment

Hire a GTM marketing hire

Marketing sits alongside sales as part of the same revenue function, and TalentStack recruits across the GTM marketing stack for SaaS businesses across the UK, Europe and the US: Demand Generation, Product Marketing, and marketing leadership.

We recruit marketers who are measured on pipeline and revenue, not just brand and awareness, the same way we recruit for the rest of the GTM team.

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17 days

Average time to fill

90%

CV to interview ratio

85%

Offer acceptance rate

40%

Candidate response rate

Which kind of marketing hire are you making?

Four parts of the GTM marketing stack. Jump to the detail below.

Demand Generation

Pipeline generation, paid and organic acquisition, and campaign performance.

Product Marketing

Positioning, messaging, launches and sales enablement.

Head of Marketing / CMO

Full function ownership, measured on pipeline and revenue.

Founding Marketing Hire

Your first marketing hire, covering the stack before it specialises.

Demand Generation / Growth Marketing

The revenue-facing end of marketing: pipeline generation, paid and organic acquisition, and the campaigns that feed SDR and AE quota directly.

Track record owning a pipeline or MQL to SQL number, not just brand or awareness metrics
Comfortable working closely with sales leadership on campaign and territory alignment
Experience across paid, lifecycle and organic channels relevant to your GTM motion
Data-literate: attribution, funnel conversion and channel ROI, not just activity reporting

Product Marketing

The bridge between product, sales and the market: positioning, messaging, launches and the sales enablement that makes AEs faster to ramp.

Experience owning positioning and messaging for a SaaS product, not just content production
A track record of launches that moved the needle on adoption or expansion, not just awareness
Comfortable partnering directly with sales on competitive positioning and win or loss analysis
Able to translate product capability into a business case a buyer's champion can use internally

Head of Marketing / CMO

A marketing leadership hire that owns the full function. This is covered in full on our GTM Leadership page, alongside VP Sales, CRO, VP Customer Success and Head of RevOps searches.

Experience building or scaling a marketing function inside a SaaS business
Comfortable being measured on pipeline and revenue contribution
Strong working relationship with sales and RevOps leadership

Founding Marketing Hire

Your first marketing hire, often expected to cover demand gen, content and positioning at once before the function specialises.

Comfortable being a generalist across demand gen, content and positioning rather than a single specialism
Happy building process and channel testing from scratch, not just running an existing playbook
Reports directly to a founder or Head of Sales in most early-stage businesses
A track record of early-stage or 0-to-1 marketing, not just scaling an established function

Why TalentStack

Why TalentStack for GTM marketing hiring.

Revenue-first assessment

We screen marketing candidates the way we screen sales candidates: for pipeline and revenue impact, not just campaign output.

Sector-deep expertise

We know which SaaS marketing backgrounds transfer to your motion, whether that's PLG, sales-led or hybrid.

Off-market access

Most of the marketing talent we place is never actively job hunting when we approach them.

One recruiter across GTM

The same team hiring your AEs, SDRs and RevOps can now hire the marketing function that feeds them, so every hire is assessed against the same GTM motion.

What clients and candidates say

Real feedback from real searches.

★★★★★

"TalentStack was instrumental in helping me find my next role within the Martech/SaaS space. They worked tirelessly to ensure I was fully prepared."

Ashley Martin

Enterprise Sales Manager, Infinity

Real outcomes

See how we've filled roles like this one

Real searches, real hires, across SaaS GTM teams from Seed through PE-backed scale-ups.

Read our case studies →

FAQ

Frequently asked questions

What's the difference between a Founding Marketing Hire and a dedicated Demand Gen hire?

A Founding Marketing Hire covers demand gen, content and positioning at once, generalist by necessity. A dedicated Demand Gen hire owns pipeline generation specifically, usually once the business already has a working message and a specialist function makes sense.

Should a Seed-stage company hire a Demand Gen specialist or a generalist first?

Almost always the generalist Founding Marketing Hire. Most Seed-stage businesses haven't proven their channels or messaging yet, and a narrow specialist needs that groundwork already in place to be effective.

Is this the same as a generic marketing recruitment agency?

No. We recruit marketing hires specifically for GTM and SaaS revenue teams, assessed on pipeline and revenue contribution rather than brand or content output alone.

Do you place both individual contributor and leadership marketing roles?

Individual contributor Demand Gen and Product Marketing roles on this page. For CMO or Head of Marketing, see our GTM Leadership page.

Guide last reviewed: September 2026

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