The demo story test
Turning a demo into a narrative, not a feature list
- Set up the problem
Open with the specific pain point, don't launch straight into the interface.
- Take them on a journey
Walk through the solution as a sequence of moments that resolve the problem, not a menu of features in order.
- Read the room as you go
If they react to something, pause and go deeper there instead of pushing on with your plan.
- Land the excitement
Close by connecting back to the problem you opened with, and what's different now.