VP Sales, Head of Sales or CRO
These hires set the direction of the sales function itself, or, in the case of a CRO, unify sales with marketing and customer success under one leader.
- Track record scaling a sales team through a defined growth stage, not just managing a steady state
- Comfortable owning a number in front of the board or investors
- Experience building comp plans, territory design and forecasting process from scratch or overhauling them